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应聘者
Campaign Planner
at Nurun China 上海游龙商务咨询有限公司 in 上海
Job Description: Campaign Planner
SUMMARY
The Campaign Planner is responsible for the development and execution of strategic marketing initiatives across digital channels fully integrated with both offline channels. The person must be capable of developing and articulating the role and context of digital communications channels relevant to specific objectives, brands and target audiences.
The role requires a combination of both brand and digital marketing communications experience and client relationship skills.
This role requires strong collaborative skills as working with other departments internally as well as external partners such as online media publishers; digital technology specialists will be an essential requirement.
This role reports to:
Strategic Planning Director (Brand & Consumer Insights Director in the future)
QUALIFICATIONS
Education: Graduate degree, post graduate in marketing or MBA an advantage
Job Experience & Qualities
• At least 3-5 years experience in a marketing discipline, preferably with strong digital communications background and an understanding of CRM
• Experience at both agency and client side an advantage
Marketing & Marketing Communications
• Understanding of customer insights/experiences in digital channels, as well as understanding of integrated marketing communications strategy.
• Currently managing (or have managed) communications projects within a client or for a client
• Creating and executing integrated marketing communications programs, analyzing results, as well as applying program results to future programs
Strategy Development & Execution
• Develop ideas/concepts
• Conceptualizing, developing and writing presentations to excite, engage and convince Clients
• Can appreciate the ‘big picture’ in conjunction with the ability to foresee the details involved in execution.
• Good writing & presentational skills & applied thinking – translating theory to relevant examples & ideas in strategy decks
• Ability to identify and analyze client problems/opportunities
Skills
RESPONSIBILITIES
Client Account Management
• Communicating with colleagues within the agency, such as creative and account managers, in the process of developing a campaign;
• Gaining a comprehensive context for brand, consumer and market insights by analysing a wide range of information in detail, including demographics, socio-economics and the market for the client's product
• Using a variety of market and research data to monitor competitors, cultural and social trends and their impact on clients business
Analysis & Measurement
• Educate and lead application of specific metrics to digital channels
• Innovate metrics to reflect changes in consumer behaviour which impact brand objectives and communications
• Helps Account Service to develop the necessary ROI (Investment & Interaction) thinking to enable the Client to buy digital recommendations
• Analysing and interpreting customer response and campaign data to evaluate the effectiveness of the campaign
• Presenting campaign conclusions and ideas to clients and other agency staff
Planning & Management
• Marketing campaign strategy development in conjunction with the Agency team and other communications agencies/partners.
• Commissioning research from outside organisations to inform strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;
• Marketing campaign execution plan in conjunction with project/account servicing teams.
• Works with Clients and Business Leads to determine objectives, strategy of digital channels in context of integrated campaigns
• Providing the creative team with a clearly defined briefs that contains concise information on the audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively
• Reviews major milestones of projects to ensure work is developing according to digital strategy
• Works along side Business Leads, Media and Analytics teams but is not involved in Project Management
• Develops relationships with external partners such as online media agencies, online publishers and others as applicable
Contribute to Business Development
• Contribute to pre-sales efforts, generate proposals, presentations working with the Business Leads
• Identify additional revenue within existing engagements, or new opportunities within
Personal Skills
• Able to build client confidence & excitement in recommendations proposed
• Empathetic communication skills so that all can understand
• Good listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
• A source of innovation, passion and creativity in developing client solutions
• Ability to work effectively and collaboratively with other departments.
• Promote positive working relationships within the department, the company and the client community
SUMMARY
The Campaign Planner is responsible for the development and execution of strategic marketing initiatives across digital channels fully integrated with both offline channels. The person must be capable of developing and articulating the role and context of digital communications channels relevant to specific objectives, brands and target audiences.
The role requires a combination of both brand and digital marketing communications experience and client relationship skills.
This role requires strong collaborative skills as working with other departments internally as well as external partners such as online media publishers; digital technology specialists will be an essential requirement.
This role reports to:
Strategic Planning Director (Brand & Consumer Insights Director in the future)
QUALIFICATIONS
Education: Graduate degree, post graduate in marketing or MBA an advantage
Job Experience & Qualities
• At least 3-5 years experience in a marketing discipline, preferably with strong digital communications background and an understanding of CRM
• Experience at both agency and client side an advantage
Marketing & Marketing Communications
• Understanding of customer insights/experiences in digital channels, as well as understanding of integrated marketing communications strategy.
• Currently managing (or have managed) communications projects within a client or for a client
• Creating and executing integrated marketing communications programs, analyzing results, as well as applying program results to future programs
Strategy Development & Execution
• Develop ideas/concepts
• Conceptualizing, developing and writing presentations to excite, engage and convince Clients
• Can appreciate the ‘big picture’ in conjunction with the ability to foresee the details involved in execution.
• Good writing & presentational skills & applied thinking – translating theory to relevant examples & ideas in strategy decks
• Ability to identify and analyze client problems/opportunities
Skills
RESPONSIBILITIES
Client Account Management
• Communicating with colleagues within the agency, such as creative and account managers, in the process of developing a campaign;
• Gaining a comprehensive context for brand, consumer and market insights by analysing a wide range of information in detail, including demographics, socio-economics and the market for the client's product
• Using a variety of market and research data to monitor competitors, cultural and social trends and their impact on clients business
Analysis & Measurement
• Educate and lead application of specific metrics to digital channels
• Innovate metrics to reflect changes in consumer behaviour which impact brand objectives and communications
• Helps Account Service to develop the necessary ROI (Investment & Interaction) thinking to enable the Client to buy digital recommendations
• Analysing and interpreting customer response and campaign data to evaluate the effectiveness of the campaign
• Presenting campaign conclusions and ideas to clients and other agency staff
Planning & Management
• Marketing campaign strategy development in conjunction with the Agency team and other communications agencies/partners.
• Commissioning research from outside organisations to inform strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaires;
• Marketing campaign execution plan in conjunction with project/account servicing teams.
• Works with Clients and Business Leads to determine objectives, strategy of digital channels in context of integrated campaigns
• Providing the creative team with a clearly defined briefs that contains concise information on the audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively
• Reviews major milestones of projects to ensure work is developing according to digital strategy
• Works along side Business Leads, Media and Analytics teams but is not involved in Project Management
• Develops relationships with external partners such as online media agencies, online publishers and others as applicable
Contribute to Business Development
• Contribute to pre-sales efforts, generate proposals, presentations working with the Business Leads
• Identify additional revenue within existing engagements, or new opportunities within
Personal Skills
• Able to build client confidence & excitement in recommendations proposed
• Empathetic communication skills so that all can understand
• Good listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
• A source of innovation, passion and creativity in developing client solutions
• Ability to work effectively and collaboratively with other departments.
• Promote positive working relationships within the department, the company and the client community
Published at 30-06-2011
Viewed: 733 times
Viewed: 733 times