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应聘者
business director - media agency - SH - Hudson
at Hudson in 上海
Title: Business Director
Reporting Structure
1. You report directly to Managing Partner
2. You have a team total 10 people (2 Planning Directors/2 Managers) reporting directly to you.
3. You are expected to manage your team as well as any specialist delivery services that are being deployed in your business.
Base of Operation
Located in Shanghai.
Scope of Assignment
We believe in Insights, Ideas and Results. Our proposition, structure and resources have been developed for the future.
We aim to create market-leading propositions in the core areas of media service delivery:
1. Insight and strategy development
2. Account management and implementational planning
3. Buying delivery
These areas will be supported by other specialist services such as trading, research/insight, digital
As the Business Director and leader of your accounts, the Business Director will play an important role in attaining this ambition across your group of business.
This role carries overall responsibility for the efficient and effective output and deliverables of the team day to day. This role also requires significant interface with the Client – and the expectation is the BD has a high level of strategic leadership and contributes a professional POV.
The assignment encompasses:
1. Management and development of key relationships with your clients.
2. Quality control of the output in the creation of plans that faithfully reflect the core media idea.
3. The identification, recruitment, management and development/coaching of people within your team, including their adherence and delivery of our beliefs, principles and vision.
Key Client Responsibilities
Manage one of the international FMCG brand
Key Responsibilities
1. Client relationship management
- Responsibility for key relations with clients
- Total quality control for all products delivered to the client.
2. Strategic media development
Involvement as required in creative development workshops.
Approval of strategic product.
3. Leadership of the plan creation process
- Inspire team to evolve the core media idea at the plan creation stage.
- Ensure quality of product delivery by both your Account Management team and the trading operatives involved, from start to finish.
4. Leading your team and the specialist relationships
- Internal
- Development and direction of your team.
- Application of appraisal process and direction on training needs.
- Appropriate involvement with strategy and trading communities.
- Delivery of our vision and principles at all times.
- External
- Effective working relationships with creative agency personnel and other agency personnel as may benefit.
5. Leadership of international network management.
Performance Measurement
1. Product-driven measures
- Creation and delivery of market-leading work for clients
- Clear case histories that deliver to our Insight. Idea. Results. Proposition.
2. Client relationship measures
Annual agency performance evaluation
Productive and efficient third party/community integration.
3. Internal relationship measures
Performance versus objectives set out in personal annual assessment.
Team performance and progress.
Specified requirement
Minimum 10 years experience on media or account planning in international 4As, in China or other markets in Asia.
Good at driving strategy thinking via consumer insight and tracking data, e.g. sales, awareness
Pays attention and has patience to detail and implementation
Good at team management, including team build up and motivation
Proactive and talkative, good at Chinese listening and speaking
Following experience/skill will be a plus
Experience on retail or FMCG business
Fluent in English writing and speaking
Background on strategic planning
Experience on digital planning
Reporting Structure
1. You report directly to Managing Partner
2. You have a team total 10 people (2 Planning Directors/2 Managers) reporting directly to you.
3. You are expected to manage your team as well as any specialist delivery services that are being deployed in your business.
Base of Operation
Located in Shanghai.
Scope of Assignment
We believe in Insights, Ideas and Results. Our proposition, structure and resources have been developed for the future.
We aim to create market-leading propositions in the core areas of media service delivery:
1. Insight and strategy development
2. Account management and implementational planning
3. Buying delivery
These areas will be supported by other specialist services such as trading, research/insight, digital
As the Business Director and leader of your accounts, the Business Director will play an important role in attaining this ambition across your group of business.
This role carries overall responsibility for the efficient and effective output and deliverables of the team day to day. This role also requires significant interface with the Client – and the expectation is the BD has a high level of strategic leadership and contributes a professional POV.
The assignment encompasses:
1. Management and development of key relationships with your clients.
2. Quality control of the output in the creation of plans that faithfully reflect the core media idea.
3. The identification, recruitment, management and development/coaching of people within your team, including their adherence and delivery of our beliefs, principles and vision.
Key Client Responsibilities
Manage one of the international FMCG brand
Key Responsibilities
1. Client relationship management
- Responsibility for key relations with clients
- Total quality control for all products delivered to the client.
2. Strategic media development
Involvement as required in creative development workshops.
Approval of strategic product.
3. Leadership of the plan creation process
- Inspire team to evolve the core media idea at the plan creation stage.
- Ensure quality of product delivery by both your Account Management team and the trading operatives involved, from start to finish.
4. Leading your team and the specialist relationships
- Internal
- Development and direction of your team.
- Application of appraisal process and direction on training needs.
- Appropriate involvement with strategy and trading communities.
- Delivery of our vision and principles at all times.
- External
- Effective working relationships with creative agency personnel and other agency personnel as may benefit.
5. Leadership of international network management.
Performance Measurement
1. Product-driven measures
- Creation and delivery of market-leading work for clients
- Clear case histories that deliver to our Insight. Idea. Results. Proposition.
2. Client relationship measures
Annual agency performance evaluation
Productive and efficient third party/community integration.
3. Internal relationship measures
Performance versus objectives set out in personal annual assessment.
Team performance and progress.
Specified requirement
Minimum 10 years experience on media or account planning in international 4As, in China or other markets in Asia.
Good at driving strategy thinking via consumer insight and tracking data, e.g. sales, awareness
Pays attention and has patience to detail and implementation
Good at team management, including team build up and motivation
Proactive and talkative, good at Chinese listening and speaking
Following experience/skill will be a plus
Experience on retail or FMCG business
Fluent in English writing and speaking
Background on strategic planning
Experience on digital planning
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Published at 17-04-2011
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Viewed: 443 times