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应聘者
head of search(media agency) - beijing
at Hudson in 北京
JOB-Title: Search Director/搜索引擎总监
Summary:
A Search Director who will control and will be responsible for the development of a holistic Search strategy (paid and natural) for the selected clients that will form his or her portfolio. You will be responsible for ensuring that search best practice and consistency of search planning and delivery are enforced across the Search team, and for delivering PPC and SEO across their portfolio of clients. This role is key in coordinating and delivering ongoing education and guidance in search marketing to clients. As a Search Director you will be an internal and external face of the client's search for their clients, providing training and mentoring to the agency's Search managers and specialists. You will need to have experience in working in search, either client, media owner or agency-side (SEM or media agency), experience of handling clients at senior level, project management, presenting at senior level, leading strategic marketing planning processes, analyzing campaign performance based on results and preparing and delivering new business pitches.
Detailed Description:
More important requirements:
Builds the search team in terms of hiring, training, morale building and day to day guidance
Focus on search agency side and media owner, ie Search engine, not client side.
Fluent in English.
Financial
1. Ensure forecast revenue is met
2. Responsible for effectively managing the search spend as planned by director, client or agency
Strategy:
Lead the building of the strategy
New Business
1. Lead new business efforts by assisting by preparing proposals, research and data collection
2. Actively participates in organization and development of new business pitches with senior level guidance
Client Interaction
1. Participates in calls and meetings
2. Develops client interaction agendas and materials as needed
3. Leads calls when they are relevant to work that have been produced by the Search Manager
Management
1. Manages relationships with vendors on their accounts
2. Where directed will be responsible for managing search managers to ensure timely and accurate product or results delivery
3. Provides input for search manager performance reviews
Tactical
1. Maintain knowledge of client's business, competition and latest industry news and trends.
2. It is responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
3. Provides direction on keyword development to managers and specialists, who are responsible for drafting initial keyword lists.
4. Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review
5. Provides direction to managers and specialists for creative development
6. Reviews creative written by managers and specialists, revises as needed and submits final to client for approval
7. Provides direction to managers and specialist for trafficking of campaign
8. Checks to ensure that action tags are in place on site
9. Checks to ensure that campaign is tracking properly immediately after launching
10. Works with vendors to set-up accounts in search engines
11. Checks status of accounts daily
12. Provides analysis and executive summary for quarterly & annual activity reviews
13. Provides reporting in PPT format as needed
14. Submits completed report to Client
15. Takes client through results on monthly and weekly calls
16. Implements new testing
17. Assists in training other employees on manager job duties and processes
Skills & Experience required
1. At least 8 years search experience and/or digital experience
2. Preferred degree qualified
3. Excellent track record in dealing with clients and multiple internal stakeholders
4. In-depth knowledge of digital marketing (marketplace and consumer)
5. In depth knowledge of competitive SEM companies
6. In depth knowledge of PPC Bid management tools
7. In depth knowledge of SEO tools
8. Excellent understanding of search techniques (research and evaluation)
9. Knowledge of key trends in client and Search market media dynamics
10. Strong commercial and financial awareness
11. Excellent presentation skills
12. Excellent client servicing skills
13. Ability to manage workflow effectively both internally and with third parties
14. Strong leadership qualities, both strategic and interpersonal
15. Working knowledge of Google Adwords, Baidu and Bid-management tools
Summary:
A Search Director who will control and will be responsible for the development of a holistic Search strategy (paid and natural) for the selected clients that will form his or her portfolio. You will be responsible for ensuring that search best practice and consistency of search planning and delivery are enforced across the Search team, and for delivering PPC and SEO across their portfolio of clients. This role is key in coordinating and delivering ongoing education and guidance in search marketing to clients. As a Search Director you will be an internal and external face of the client's search for their clients, providing training and mentoring to the agency's Search managers and specialists. You will need to have experience in working in search, either client, media owner or agency-side (SEM or media agency), experience of handling clients at senior level, project management, presenting at senior level, leading strategic marketing planning processes, analyzing campaign performance based on results and preparing and delivering new business pitches.
Detailed Description:
More important requirements:
Builds the search team in terms of hiring, training, morale building and day to day guidance
Focus on search agency side and media owner, ie Search engine, not client side.
Fluent in English.
Financial
1. Ensure forecast revenue is met
2. Responsible for effectively managing the search spend as planned by director, client or agency
Strategy:
Lead the building of the strategy
New Business
1. Lead new business efforts by assisting by preparing proposals, research and data collection
2. Actively participates in organization and development of new business pitches with senior level guidance
Client Interaction
1. Participates in calls and meetings
2. Develops client interaction agendas and materials as needed
3. Leads calls when they are relevant to work that have been produced by the Search Manager
Management
1. Manages relationships with vendors on their accounts
2. Where directed will be responsible for managing search managers to ensure timely and accurate product or results delivery
3. Provides input for search manager performance reviews
Tactical
1. Maintain knowledge of client's business, competition and latest industry news and trends.
2. It is responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
3. Provides direction on keyword development to managers and specialists, who are responsible for drafting initial keyword lists.
4. Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review
5. Provides direction to managers and specialists for creative development
6. Reviews creative written by managers and specialists, revises as needed and submits final to client for approval
7. Provides direction to managers and specialist for trafficking of campaign
8. Checks to ensure that action tags are in place on site
9. Checks to ensure that campaign is tracking properly immediately after launching
10. Works with vendors to set-up accounts in search engines
11. Checks status of accounts daily
12. Provides analysis and executive summary for quarterly & annual activity reviews
13. Provides reporting in PPT format as needed
14. Submits completed report to Client
15. Takes client through results on monthly and weekly calls
16. Implements new testing
17. Assists in training other employees on manager job duties and processes
Skills & Experience required
1. At least 8 years search experience and/or digital experience
2. Preferred degree qualified
3. Excellent track record in dealing with clients and multiple internal stakeholders
4. In-depth knowledge of digital marketing (marketplace and consumer)
5. In depth knowledge of competitive SEM companies
6. In depth knowledge of PPC Bid management tools
7. In depth knowledge of SEO tools
8. Excellent understanding of search techniques (research and evaluation)
9. Knowledge of key trends in client and Search market media dynamics
10. Strong commercial and financial awareness
11. Excellent presentation skills
12. Excellent client servicing skills
13. Ability to manage workflow effectively both internally and with third parties
14. Strong leadership qualities, both strategic and interpersonal
15. Working knowledge of Google Adwords, Baidu and Bid-management tools
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Published at 17-04-2011
Viewed: 368 times
Viewed: 368 times